If, in retrospect, they seem rather unhip (at least compared to Hammond), at the time, Thomas was building some of the most technically advanced organs of the day. These were big business in the early ’60s, and Thomas was a major player. Like Hammond and Baldwin, Thomas made mostly large, expensive console organs for the upscale home market. when the Beatles opened this vast market, but one American company had a foot in the door…īy the summer of ’64, Thomas Organ Company was JMI’s exclusive U.S. Royston/JMI had no distribution in the U.S. Amps were the bulk of the business most Vox guitars were cheap beginner’s models, though by the beginning of ’64 some professional-quality instruments were in-hand. By September of ’63, the Royston group (a British electronics concern) had bought a controlling interest from founder Tom Jennings. This runaway success was a double-edged sword needing capital to build the vast amounts of equipment on order (but not paid for), Jennings had no choice but to seek outside financing. teens like a hurricane with the Beatles arrival, but Vox instruments were initially unobtainable, which added to the mystique! Jennings Musical Industries (JMI), a relatively small company in Dartford, Kent, experienced explosive growth supplying the British Beat Boom with its signature amplification.
Vox guitar tv#
Still, the best – or at least best-looking – Vox guitars continue to provide an instant cool ’60s vibe (check out the latest Toyota Corolla TV commercial). Fashionable for a time, by the end of the decade, Vox guitars and amps had fallen out of favor along with the Beat Group sounds they provided. In retrospect, Vox guitars are most often associated with a ’60s-/garage-band aesthetic. Vox guitars lacked the same impact (the Beatles didn’t play them, after all) but were seen prominently in the hands of the Rolling Stones, Hollies, and others. Riding in with the 1964 British invasion, Vox even displaced Fender for a time as the land’s most desired amplifier. The Vox brand may be quintessentially English, but it made a huge impact in the U.S.
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